For large retail businesses or small to medium sized non banking institutions, Network International offers strategic partnerships that assist in building long term business relationships with customers, to create a preferred brand and grow market share. This is achieved through increasing revenue and optimising resources.
Cobranded Card products
This provides an excellent opportunity for new features and benefits, contributed by both partners, to combine to create a product with distinct competitive advantages. Whatever the nature of business, a cobranded card, through its value added incentives, can help both partners enjoy mutual loyalty and increased revenues.
Affinity Cards are the products of alliances with non-profit organisations - targeted to consumer groups who wish to identify with or support a specific cause. The affinity partner can also provide its members with new or related benefits provided by the credit card partner.
Typical examples of affinity cards are charity institutions, environment focus groups or sports affiliations.
Private Label Cards - these are credit cards offered exclusively for use at specific outlets with the objective of increasing market share through value added incentives and flexible payment mechanisms.
Typical examples of affinity cards are charity institutions, environment focus groups or sports affiliations.
Private Label Cards - these are credit cards offered exclusively for use at specific outlets with the objective of increasing market share through value added incentives and flexible payment mechanisms.
Benefits
- A flexible and convenient payment tool resulting in increased sales volumes.
- Customer loyalty and brand awareness.
- Increased profitability through increased market share.
- Transfer of credit risk.
Services offered:
- Project planning and design.
- Assistance with the design and production of the fulfillment pack.
- Project launch.
- Ongoing management of the marketing partnership.
- Management information systems.
- Management and assistance with loyalty programmes.
As the pioneer of cobranded cards in the region, Network International has developed, implemented and currently manages several cobranded, affinity and private label card programmes.
For example: Gulf News Privilege Loyalty card, The Al Noor Affinity MasterCard, Choithram's "Premier" private label store card and the UAE Golf Association Lifestyle card.
