Network International recently held a successful road show in Cairo

The Cairo road show provided the opportunity for to industry experts to discuss the Issuing and Acquiring business. It also provided delegates opportunities to obtain considerable insights for capitalising on growing business needs and customer expectations in this dynamic industry.

The road show saw more than 35 attendees from 15 financial institutions including key banking experts and explained how Business Process Outsourcing (BPO) can be beneficial to their bank business operations by maximising on the global as well as regional knowledge, skills and experience of specialists. It explained how superior infrastructure could comply with EMV developments and liberate organizations to design new card products and market them at short notice.

The road show, featured keynote speakers from Card Schemes and a renowned speaker on Call Centre Solutions, helped banking executives understand how outsourcing of their non-core processes can improve profit margins by driving down costs, which would otherwise involve significant investment in new technology and the need for skilled staff.

Abdulla Qassem, Chairman, Network International said,' Egypt is one of the fastest growing markets in the Middle East. We believe that this market didn't get enough opportunity to make use of its investments correctly. Egypt has a population of more than 70 million, a card base of two million and has tremendous potential for growth. The Cairo show turned out to be a huge success for all concerned; we were pleasantly surprised by the positive response.'

The Network International Road Show commenced in Dubai on January 30th and moved to Cairo on February 13th, it will continue to other destinations throughout the Middle East.