The region's cardholder base is all set to increase following the signing of a path-breaking new agreement.

Network International, the region's most comprehensive card solutions provider, has tied up with Invest Bank to provide its customers with the unique MasterCard® Unembossed cards.

The MasterCard Unembossed program was developed as a solution to help expand issuers' cardholder base. It is ideally designed to realize the revenue potential of consumers who are new to payment cards, or for transitioning some of their existing cardholders to payment cards with greater functionality. In the same vein, the program also holds enormous benefits for cardholders as they now have the convenience and security of purchasing with a payment card, have greater control over expenses and grants access to global acceptance.  

'This is a Program that answers the market's call for new payment solutions and we are glad to offer it to our customers. Network International are pioneers in the field of card payment solutions and we are confident that they will provide us with nothing but the best,' said Mr. Qasim Kazmi, Assistant General Manager, Operations & Treasury of Invest Bank.

For its part, Network International will maintain the principal relationship with MasterCard Worldwide on behalf of Invest Bank. Network International will also undertake to indent, encode and personalize member cards and many other incidental functions that will make card usage and payments that much easier for the Invest Bank customers.

Mr. Ram Chari, Senior Manager of Network International, said, 'The MasterCard Unembossed program is a one-of-a-kind card payment solution that benefits users and members equally, it can be used for credit, debit, or prepaid programs, and it accommodates transactions made over the internet, through mail and telephone order. We are happy to enter an agreement with Invest Bank and set a precedent for others to follow in the region.'

Eyad Al Kourdi, Vice President & Country Manager UAE & Qatar, MasterCard Worldwide said, 'MasterCard is delighted to collaborate with Network International and Invest Bank to offer customers the Unembossed MasterCard program which reaches Invest Bank customers.

'This program is yet another example of MasterCard's commitment to support the development of new products and services by answering to the needs of a diverse range of consumers. MasterCard Worldwide gives its cardholders the opportunity to use their cards at more than 24 million acceptance locations around the world, which include more than 1 million ATM locations worldwide.'

Reported by: www.ameinfo.com
Reported on: 25.07.2006