Network International Chairman calls on banks, merchants and cards industry professionals to bridge the gap between technology and consumers; stresses need for more interaction offered by events such as Cards Middle East Exhibition

Network International, the UAE's cards industry leader called on more cooperation between the various players in the electronic cards payments industry to meet consumer expectations.

Speaking at the recently concluded Cards Middle East Exhibition in Dubai, Mr. Abdulla Qassem, Chairman, Network International, said: "There is an exponential advancement in technology on all fronts of the cards industry and this is only going to accelerate in the future. In this scenario, it is imperative on the various solutions providers to integrate the benefits of these innovations for the ultimate benefit and convenience of the end consumer."

Network International, recognized across the region as a technology leader in the industry, showcased some of its introductions in the Middle East in a highly consumer centric atmosphere, with an exhibition stand aptly branded 'Flavours of the World'. "We understand that the consumer is only interested in a seamless experience that adds value to their lifestyle. While the electronic payment industry is advancing in leaps and bounds – both in terms of hardware and software technologies – the ultimate test of these innovations is whether they significantly benefit the end consumer. To achieve this, we need robust partnerships within the industry", continued Mr. Abdulla Qassem, Chairman, Network International.

It is noteworthy that Network International has remained the pioneer in the regional cards industry in terms of technological advancements whether in the contact-less card technical expertise, or EMV-compliant smart cards. The company provides end-to-end solutions to both streams of the cards business: Cards management and operational services for financial institutions as well as card payment solutions for merchants.

Cards Middle East Expo (CME) is a platform which brings together card service providers of all sizes for an industry level interaction. CME 2008 was held under the patronage of His Excellency Sultan bin Saeed Al Mansouri, Minister of Economy, UAE.

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